A boutique consultancy shaped by decades of business leadership and reimagined for the mountains lifestyle and location based economies.

Providing growth services to enterpreneurs and small business owners.

Rootcraft is built on the believe that small businesses, location based businesses, and tourism focused business deserve big vision. Growth should be smart, sustainable and grounded - not driven by hustle at all costs. Everything we do is rooted in clarity, purpose, and profitablity, shaped by place, community and long-term thinking.

Founder, Chief Strategy Officer 

Linda Voracek is a business growth strategist and operator with more than 30 years of experience helping organizations build, scale, and navigate complexity. Her career spans leadership roles across large-scale enterprises and entrepreneurial ventures, giving her a unique ability to translate big-picture strategy into practical, real-world execution.

Today, her work is rooted in a clear focus: helping small, location-based businesses and rural economies grow in ways that are both profitable and sustainable. She is deeply passionate about the role these businesses play in their communities—and the opportunity they have to create lasting impact when supported with the right strategy, structure, and clarity.

Linda’s perspective is shaped not only by her corporate leadership background, but by hands-on experience as an owner and Chief Operating Officer of a hospitality and tourism business in the Sierra Nevada. She understands firsthand the realities of running a business where seasonality, community, and resourcefulness are part of the equation every day.

Her commitment to community extends well beyond her client work. Linda serves as President of the Sierra County Chamber of Commerce, where she actively supports local businesses and economic development initiatives. She is also a volunteer firefighter and EMT—roles that reflect her belief in showing up, contributing, and being part of something bigger than the business itself.

When she’s not working alongside clients, Linda is most at home outdoors—early morning hikes, time with her two dogs, a round of golf, or a quiet moment with a good book and strong coffee. Nature, community, and connection don’t just influence how she lives—they shape how she leads.

Linda splits her time between Sierra City, California and Corinth, Texas, staying closely connected to both the rural communities she serves and the broader business landscape.